Our story
Building human capabilities in the age of AI.
We're redefining the future of human capability development. Built for ambitious, aspiring teams and individuals in search of reaching their full potential.
Our belief
Skills are defined. They aren't measured.
Every organisation has a competency framework. Very few can show, with evidence, how their people actually perform against it. That gap, between what we say we value and what we can prove, is where development stalls and potential goes unseen.
Astrix was built to close it. By running realistic AI roleplay simulations scored against each customer's own standard, we turn subjective judgement into comparable performance data, the evidence layer under training, development and coaching.
Our envisioned future
Human capability will matter more, not less.
As automation reshapes how work gets done, leadership, judgement, collaboration and communication become the defining skills that differentiate individuals and organisations.
Our vision is to use AI not to replace people, but to strengthen the human side of work. By giving teams a safe space to practise real conversations, reflect on behaviour and develop critical skills, we help individuals and organisations adapt, grow and lead with confidence in an evolving workplace.
Our core values
What we hold ourselves to.
Integrity
Act with integrity. Earn trust consistently.
Innovation
Rethinking how organisations unlock human potential.
Curiosity
Exploring human potential in an AI world.
The minds behind Astrix
Behind Astrix is a passionate team.
Jason Valenti
Founder, CEO
Richard Sobey
Founder, Technology Lead
Kez Taylor
Founding Partner
Where we're based
Founded at Dubai AI Campus.
Astrix is based at the Dubai AI Campus in DIFC, at the centre of a growing ecosystem focused on AI, innovation and enterprise transformation.